OUR FIRST POP UP!

POP UP -

OUR FIRST POP UP!

 BEFORE WE GET INTO HOW IT WENT, THIS IS WHERE WE STARTED. WITH AN IDEA, WANTING TO MAKE CHANGE IN OUR APPAREL INDUSTRY. 

REWORKING APPAREL IS SOMETHING THE FOUNDER MAYA HAS BEEN DOING SINCE 2008. IT WAS A HOBBY TURNED INTO A BRAND. 

IN THE SUMMER OF 2019, WE REWORKED 50 PIECES TO LAUNCH FOR SPRING/ SUMMER 2020 WHERE WE CREATED A CAMPAIGN VIDEO. 

 AS FOR THE POP UP ITSELF, IT WAS SUCH A FUN EXPERIENCE! WE SHARED HOW WE ARE REDUCING TEXTILE WASTE BY REWORKING GARMENTS INTO NEW STREET INSPIRED STYLES. 

WE THANK EVERYONE WHO CAME OUT TO SUPPORT AND HEAR ABOUT OUR BRAND MISSION :)